Jennifer Day

 AEM Founder/Director
Jennifer Day has taught and facilitated internationally for more than thirty years. Specialising in emotional intelligence coaching and facilitation, teacher-training and parenting, she is the author/co-author of six books translated into ten languages, and has designed and facilitated seminars and trainings for organisations, businesses, schools, parents, teachers and the general public in the US, Hawaii, the Caribbean, the UK and Europe.

She is also a mother and grandmother. With her daughter, artist and designer, Tammy Day, she co-founded CHILDREN BELIEVE INC., a company dedicated to providing high quality resources and support for parents and families.

Born, raised and educated in Europe, a graduate of the Royal Academy of Dancing, with a degree in Pedagogy from Oslo, Norway, Jennifer spent more than fifteen years in the performing arts, as a director, choreographer, producer, and teacher of dance. Over the course of 15 years, she founded and ran three dance schools, a production company and a professional dance company (still in existence today). 


In 1988 she chose to change direction and embarked on the study of meditation as well as studies at The Institute of Stress Management (UK). Specialising in person-centred counselling, she spent almost a decade studying alternative approaches to stress and emotional management in both the UK and USA, including NLP, Autogenic Training, Play Therapy, Alexander Technique, Point of Power, and HeartMath. She co-founded and directed VIA, a Stress Management consulting firm in the UK and co-designed and directed an emotional literacy program that was implemented in 12 public schools in the UK. Throughout the USA (from 1994 to 2011) Jennifer has given countless trainings to corporations, organisations, schools, parents, and individuals. She has been affiliated with several research initiatives looking at the power of emotions in behaviour, learning, and business leadership. She now lives in London, UK, where she has her coaching practice (both in-person and by Skype with clients across the globe) and continues to design and facilitate trainings, coaching, and consultations in Applied Emotional Mastery internationally.

Her latest book INTUITIVE PARENTING is published by Little,Brown (2019).

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Authors Guild Member

Certified Neuro-Trainer 

Academy of Neuroscience & Education

2010 - present

2010 - present

the art of emotion